Content Marketing Strategist – E-commerce

Acerca de la Empresa

Amazon is an American multinational technology company focusing on e-commerce, cloud computing, digital streaming, and artificial intelligence. As one of the world’s most valuable brands, Amazon leads in online retail, consistently innovating to deliver unparalleled customer experiences and expand its global footprint. Join us to be part of a company that is continually reinventing itself and shaping the future of commerce.

Descripción del Trabajo

We are seeking an innovative and data-driven Content Marketing Strategist to join our dynamic E-commerce team in Alcobendas. This role is crucial in shaping our content strategy to drive engagement, conversions, and brand loyalty across various digital platforms. The ideal candidate will have a deep understanding of e-commerce trends, SEO best practices, and the ability to craft compelling narratives that resonate with our diverse customer base. You will be instrumental in developing and executing content campaigns that elevate our brand presence and support our growth objectives within the competitive e-commerce landscape. This position operates under a hybrid work model, blending office presence with remote flexibility.

Responsabilidades Clave

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and e-commerce goals.
• Conduct thorough keyword research, competitive analysis, and audience segmentation to identify content opportunities.
• Oversee the creation of high-quality, engaging content across multiple formats (blog posts, product descriptions, landing pages, video scripts, email campaigns, social media content, etc.).
• Ensure all content is optimized for SEO, user experience, and conversion funnels.
• Analyze content performance using analytics tools, providing regular reports and actionable insights to improve future strategies.
• Collaborate closely with product, marketing, design, and sales teams to ensure brand consistency and message alignment.
• Stay abreast of industry trends, content marketing innovations, and algorithm changes to maintain a competitive edge.
• Manage content calendars and editorial workflows, ensuring timely delivery and publication.

Habilidades Requeridas

• Proven experience (minimum 4 years) in content marketing strategy, specifically within an e-commerce environment.
• Exceptional writing, editing, and communication skills in English.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency with content management systems (CMS) and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Demonstrated ability to develop data-driven content strategies and campaigns.
• Excellent project management and organizational skills.

Cualificaciones Preferidas

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot).
• Ability to speak Spanish fluently for local market context.
• Experience in international content localization strategies.

Ventajas y Beneficios

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Employee discount on Amazon products and services.
• Opportunities for professional development and career growth.
• Modern office environment with amenities in Alcobendas.
• Hybrid work model offering flexibility.

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