Lead Generation Specialist – B2B Focus

Acerca de la Empresa

Telefónica Empresas is the B2B division of Telefónica, one of the largest telecommunications companies in the world. We empower businesses of all sizes with cutting-edge digital solutions, connectivity, and expert support to drive their growth and innovation. Our mission is to transform the way companies operate, providing them with the tools they need to succeed in a rapidly evolving digital landscape. We pride ourselves on a culture of innovation, customer focus, and continuous improvement.

Descripción del Trabajo

We are seeking a highly motivated and results-driven Lead Generation Specialist with a strong B2B focus to join our dynamic sales and marketing team. In this pivotal role, you will be responsible for identifying, nurturing, and qualifying new business opportunities for Telefónica Empresas across various sectors. You will utilize a combination of outbound prospecting, digital engagement strategies, and market research to build a robust pipeline of potential clients. The ideal candidate will have a keen understanding of the B2B sales cycle, excellent communication skills, and a proven ability to convert leads into qualified sales opportunities. This is an exciting opportunity to contribute to the growth of a leading technology and telecommunications provider.

Responsabilidades Clave

• Execute targeted outbound campaigns (email, LinkedIn, calls) to identify and engage potential B2B clients.
• Research and identify new market segments, companies, and key decision-makers within our target industries.
• Qualify leads based on established criteria, ensuring a strong fit with our product and service offerings.
• Collaborate closely with the sales team to ensure a seamless handover of qualified leads.
• Maintain accurate and up-to-date records of all lead generation activities in our CRM system (e.g., Salesforce).
• Develop and refine lead generation strategies and messaging to improve conversion rates.
• Monitor industry trends and competitive landscape to identify new opportunities and challenges.
• Provide regular reports on lead generation performance, pipeline status, and market insights.
• Attend industry events and webinars as required to gather market intelligence and network.

Habilidades Requeridas

• Proven experience in B2B lead generation, sales development, or a similar role.
• Strong understanding of the B2B sales cycle and lead qualification processes.
• Excellent written and verbal communication skills in Spanish and English.
• Proficiency with CRM software (e.g., Salesforce, HubSpot) and lead generation tools (e.g., LinkedIn Sales Navigator).
• Ability to conduct thorough market research and identify target audiences.
• Highly organized, self-motivated, and results-oriented.
• Strong interpersonal skills and ability to build rapport quickly.

Cualificaciones Preferidas

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in the telecommunications or technology sector.
• Familiarity with marketing automation platforms.
• Experience with A/B testing and optimizing lead generation campaigns.
• Demonstrated ability to meet and exceed lead generation targets.

Ventajas y Beneficios

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career growth within a global company.
• Access to cutting-edge technology and training programs.
• Flexible hybrid work model.
• Employee discount programs on Telefónica services.
• Dynamic and supportive team environment.

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